The brief for this project involved developing a contemporary, quirky and dynamic identity to make a new East London Urban Gardening Centre stand out from the crowd. 
The concept behind Green House revolved around the idea of a welcoming space to nurture amongst nature. By combining the benefits of a community centre and a garden centre, with a modern twist, it provides a space for busy city-dwellers to connect with each other and nature.
The visual identity is built from the combination of free form natural graphic elements and a structured grid. 
Shillington Student Project

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