The brief involved designing a boutique packaging for a pasta company with a niche demographic: Naturists.
Juno Buonnarotti is an Italian art collector and entrepreneur who wants to use her traditional family recipes to disrupt the pasta market with something new, fresh and unique. Inspired by her grandmother, Zelda, who was a pioneering free-spirited feminist renowned for the nudist parties that she and her sisters would hold for their friends in their tiny Sicilian village. The concept combines Juno's family recipes with a pinch of her grandma’s spirit to create: IGNUDI.
Shillington Student Project