I’m a creative strategist, writer & designer based in London. 

I help purpose-led brands find their focus and tell their stories, visually & verbally.

I combine deep thinking, strategic insight and creative execution to help you:

  • Understand your starting point, your audience, your culture and your aspirations

  • Translate those into a story: a brand narrative that’s authentic, resonant and built to last

  • Shape your brand voice and visual identity — from tone, naming and values to logo, colours, imagery, brand-books and art direction

  • Bring that story to life: through content, copywriting, design, strategy and communications that speak to
    your community

Whether you need help finding direction, refining an idea or building a full brand identity from scratch — I’d love to hear more…

Get in touch

focus &
feeling

My Process

Research & Analysis

Questioning and understanding our starting point & end goals.

Deep dive research, analysis, workshops, interviews to discover the category, audience, cultural trends + insights. 

Concept Creation

Connecting the dots to make sense of your idea in today’s world.

Visual moodboards & a verbal story to guide the way. 

Strategic Storytelling

A focused way to tell your story.

Defining a purpose, mission, vision, values, personality, naming.

Creative Communications

Tell your story and follow your strategy 

Visual Identity (logo, colour palette,
imagery, illustration, art direction, in application, brand books) 

Verbal Identity (tone of voice,
copy writing, content direction) 

Let’s work together

Whether you need clearer direction or have a fresh idea to express, or would like to request my portfolio - I’d love to hear from you.